Trademark

Trademark Prosecution

Lifang has a thriving and diverse trademark practice that includes all aspects of brand protection. Our firm's trademark attorneys have represented numerous clients in a wide range of trademark-related matters.

Our pro-active trademark service team combines strong professional knowledge and efficient IP management systems, to provide our domestic and foreign clients with high-quality legal services. We manage client matters with a client-based project team responsibility system, which can not only guarantee that the director of project team will have a good command of the overall situation of a given client's trademark portfolio, but also allow Lifang & Partners to mobilize all of the firm's resources to provide clients with services in multiple related areas. 

We are poised to offering all-rounded trademark services including portfolio planning, pre-filing search, trademark monitoring, administrative raids and appeal of administrative decisions. 

Our legal services in this field cover:

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• Consultation relating to trademark design and protection, and drafting of a comprehensive plan for trademark and brand protection upon request

• Trademark search and monitoring

• Filing of trademark registration application

• Representation in trademark opposition, review/adjudication, disputes and cancellation of improper registration

• Appeal of decisions of the trademark administration

• Tending maintenance and renewal of registered trademarks and filing amendments

• Filing for enforcement of trademark rights and brand protection at customs, and offering training in this regard

• Conducting investigation and collecting evidence in trademark infringement cases

• Filing complaints to the State Administration for Market Regulation Administration for Industry and Commerce, the Quality Inspection Administration or the Police for administrative crackdown of counterfeits

• Filing civil and criminal suits against trademark infringement, and claiming compensation on behalf of clients

Drafting, revising and reviewing legal documents relating to trademark licensing or assignment, providing legal support in IP transaction

• Conducting due diligence relating to share conversion of trademark rights, trademark licensing, assignment and other transactions

• Formulating global strategy on brand protection and licensing

• Services to add IP value including brand value assessment and brand licensing

Notable cases

“Sing! China” trademark review case in Malaysia

A case regarding the squatting of the “BOULHAUS” trademark

Songwol Towel v Weihai Songyue regarding the squatting of the “松月” trademark series

“万方论” trademark invalidation case

Headington Oxford School Co Ltd trademark opposition against the “海汀顿国际教育Headington International Education” trademark series

“中商铁建”trademark opposition

“度小满”trademark series opposition

“HOSUYA and Figure” trademark opposition

“COSWICK科思维克”trademark invalidation case

“Natural Grace” trademark opposition

“我来贷” trademark opposition

Shanghai Youyang Xinmei Information Technology Co Ltd “康波财经” trademark series review case

Trademark Review of “童心集市 + LIONS KIDS FEST + image” of the China Council of Lions Club

China National Publications Import & Export (Group) Corporation “BIBF CNPIEC+image” trademark series review case

Shanghai Canxing “爱情找对门+image” trademark series review case

“龙翔天Longxiangtian” trademark invalidation case

“苍兰诀” trademark invalidation case